They came for Florida’s sun and sand. They got soaring costs and a culture war.


One of the first signs Barb Carter’s move to Florida wasn’t the postcard life she’d envisioned was the armadillo infestation in her home that caused $9,000 in damages. Then came a hurricane, ever present feuding over politics, and an inability to find a doctor to remove a tumor from her liver.

After a year in the Sunshine State, Carter packed her car with whatever belongings she could fit and headed back to her home state of Kansas — selling her Florida home at a $40,000 loss and leaving behind the children and grandchildren she’d moved to be closer to.

“So many people ask, ‘Why would you move back to Kansas?’ I tell them all the same thing — you’ve got to take your vacation goggles off,” Carter said. “For me, it was very falsely promoted. Once living there, I thought, you know, this isn’t all you guys have cracked this up to be, at all.”

Florida has had a population boom over the past several years, with more than 700,000 people moving there in 2022, and it was the second-fastest-growing state as of July 2023, according to Census Bureau data. While there are some indications that migration to the state has slowed from its pandemic highs, only Texas saw more one-way U-Haul moves into the state than Florida last year. Mortgage application data indicated there were nearly two homebuyers moving to Florida in 2023 for every one leaving, according to data analytics firm CoreLogic.

But while hundreds of thousands of new residents have flocked to the state on the promise of beautiful weather, no income tax and lower costs, nearly 500,000 left in 2022, according to the most recent census data. Contributing to their move was a perfect storm of soaring insurance costs, a hostile political environment, worsening traffic and extreme weather, according to interviews with more than a dozen recent transplants and longtime residents who left the state in the past two years.

Young people in Miami demonstrate in 2023 in response to Florida’s crackdown on lessons surrounding race and Black history, and against a string of anti-LGBTQ laws that are affecting students. Eva Marie Uzcategui / Bloomberg via Getty Images

“It wasn’t the utopia on any level that I thought it would be,” said Jodi Cummings, who moved to Florida from Connecticut in 2021. “I thought Florida would be an easier lifestyle, I thought the pace would be a little bit quieter, I thought it would be warmer. I didn’t expect it to be literally 100 degrees at night. It was incredibly difficult to make friends, and it was expensive, very expensive.”

Cummings expected she’d have extra money in her paycheck working as a private chef in the Palm Beach area since the state doesn’t have an income tax. But the high costs of car insurance, rent and food cut into that additional take-home pay. After six months of dealing with South Florida’s heat and traffic, she began planning a move back to the Northeast.

“I had been so disenchanted with Florida so quickly,” Cummings said. “There was this feeling of confusion and guilt about wanting to leave, of moving there then realizing this is not anything like I thought it would be.”

A window air conditioning unit during a heat wave in Miami in 2023.Eva Marie Uzcategui / Bloomberg via Getty Images

While costs have been rising across the country, some areas of Florida have been hit particularly hard. In the South Florida region, which includes Miami, Fort Lauderdale and Palm Beach, consumer prices in February were up nearly 5% over the prior year, compared to 3.2% nationally, according to the most recent data from the Bureau of Labor Statistics.

Homeowners insurance rates in Florida rose 42% last year to an average of $6,000 annually, driven by hurricanes and climate change, and car insurance in Florida is more than 50% higher than the national average, according to the Insurance Information Institute. While once seen as an affordable housing market, Florida is now among the more expensive states to buy a home in, with prices up 60% since 2020 to an average of $388,500, according to Zillow.

For Carter, who made the move in 2022 from Kansas to a suburb of Orlando for the weather, beaches and to be closer to her grandchildren, the costs began to quickly pile up. She purchased a manufactured home and initially expected the lot rent in her community to be $580 a month. But when she arrived she learned her monthly bill was actually $750, and by the time she left it had jumped to $875 a month. Along with the $9,000 in repairs from the armadillos, her car insurance doubled and Hurricane Ian destroyed her home’s roof on her 62nd birthday.


A flooded street in Orlando, Fla., following Hurricane Ian in 2022.Bryan R. Smith / AFP via Getty Images

There were also the ever-present conversations and disagreements over politics that started to wear on her. Carter, who describes herself as a “middle of the road” Republican, said she learned to keep her opinions to herself.

“You cannot engage in a conversation there without politics coming up, it is just crazy. We’re retired, we’re supposed to be in our fun time of life,” she said. “I learned quickly, just keep your mouth shut, because I saw people in my own community break up their friendships over it. I don’t like losing friends, and especially over politics.”

A supporter of President Joe Biden faces supporters of Donald Trump outside of the courthouse in Fort Pierce, Fla., where Trump attended a hearing in his classified records case on March 14.Joe Raedle / Getty Images

But she said the final straw was when she couldn’t find a surgeon to remove a 6-inch tumor from her liver that doctors warned could burst at any moment and lead to life-threatening sepsis. After being passed among doctors, she finally found one willing to remove the tumor. But when she called to schedule the surgery, her calls went unanswered and her messages weren’t returned. After months of trying and fearing for her life, she returned to Kansas to have the procedure done.

“It just seemed like one challenge after another, but I kept with it until there was literally a lifesaving event that I needed to get handled and I wasn’t able to do it there,” she said. “I think it was the most difficult year of my life.”

No state has had more residents relocate to Florida in recent years than New York, with 90,000 New Yorkers moving there in 2022, according to census data. Among all out-of-state mortgage applicants, nearly 9% were from New York in 2023, slightly lower than the previous two years but similar to 2019, according to CoreLogic. One of those New York transplants was Louis Rotkowitz. He lasted less than two years in Florida.

“Like every good New Yorker, this is where you want to go,” he said by phone while driving the last of his belongings out of the state to his new home in Charlotte, North Carolina. “It’s a complete fallacy.”

After years working in emergency medicine, and nearly dying from a Covid-19 infection he contracted at work, Rotkowitz said he and his wife were looking for a more pleasant, affordable lifestyle and warmer weather when they decided to buy a house in the West Palm Beach area in 2022. He got a job there as a primary care physician and his wife took a teaching position.

But he said he quickly found the Florida he’d moved to wasn’t the one he’d experienced on regular visits there over the years. His commute to work often took more than an hour each way, he struggled to get basic services like a dishwasher repair, and the cost of his homeowners association fees doubled.

“I had a good salary, but we were barely making ends meet. We had zero quality of life,” said Rotkowitz.

Along with the rising costs, Rotkowitz said he generally felt unsafe in the state between the erratic traffic — which resulted in a number of his patients being injured by vehicles — and a state law passed in 2023 that allowed people to carry a concealed weapon without a license.

A handgun is inventoried at store that sells guns in Delray Beach, Fla., in 2023.Joe Raedle / Getty Images file

“Everyone is walking around with guns there,” he said. “I consider myself a conservative guy, but if you want to carry a gun you should be licensed, there should be some sort of process.”

Veronica Blaski, who moved to Florida from Connecticut, said rising costs drove her out of the state after less than three years. When at the start of the pandemic her husband was offered a job in Florida making more money as a manager for a landscaping company, Blaski envisioned warm weather and a more comfortable lifestyle.

The couple, both in their 40s, sold their home in Connecticut and were starting to settle into their new community when Blaski said they were hit with a “bulldozer” of costs at the start of 2023.

Her homeowners insurance company threatened to drop her coverage if she didn’t replace her home’s 9-year-old roof, a $16,000 to $30,000 project, and even with a new roof, she was expecting her home insurance rates to double — one neighbor saw their insurance go from $600 a month to $1,200 a month.

She was also facing rising property taxes as the value of her home increased, her homeowners association fees went from $326 a month to $480, and her insurance agent warned that her car insurance would likely double when it was time to renew her policy. Her husband had to get a second job on weekends to cover the higher costs.

While Florida has an unemployment rate below the national average, Blaski and others said wages weren’t enough to keep up with their expenses. The median salary in Florida is among the lowest in the country, according to payroll processor ADP. To afford a home in one of Florida’s more affordable metro areas, like Jacksonville, a homebuyer would need to earn $109,000 a year, around twice as much income as a buyer would have needed just four years ago, according to an analysis by Zillow.

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Read More:They came for Florida’s sun and sand. They got soaring costs and a culture war.

2024-03-31 11:00:00

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