The breakthrough in augmented and virtual reality -Apple Vision Pro | by Jasmin | Jan, 2024

The launch of the Apple Vision Pro marks a significant step in the development of augmented and virtual reality. With a focus on high-quality technology, innovative features and a higher price point, Apple is aiming to transform the way we perceive reality. The coming months will show how consumers will react to this ground-breaking AR and VR headset.

The Apple Vision Pro impresses with a lightweight, ergonomic design and advanced technologies, including an unspecified M2 chip and a dedicated R1 chip. The transparent display on the body provides a unique visualisation and underlines Apple’s focus on innovation.

The new flagship, state-of-the-art AR and VR glasses, will be launched in the US in early February.With a price tag of around $3,500 and an impressive range of features, including the seamless integration of digital content into the real-world environment, it promises to revolutionise the way we experience augmented and virtual reality.

Officially unveiled at WWDC in June 2023, Apple has now announced that pre-orders will start on 19 January, followed by the launch in the US on 2 February. The US price is around 3,500 dollars.Information on availability in Europe and the corresponding prices remain open for the time being.

At a time when Meta is dominating the VR market with the Quest 3 model, Apple is positioning itself with a higher price for high-end AR and VR. The Apple glasses outperform the competition by integrating digital content into the real-world environment and offering enhanced applications such as improved Facetime video calling and TV usage without the need for a physical screen — all without the need for any other Apple devices.

The Apple Vision Pro does not require any other device from the Apple ecosystem, although it can work with the iPhone and Mac. Apple is planning accessories, including optical inserts from ZEISS and a modular extension for sensors or cameras. A separate box could turn any surface into a virtual trackpad.