By Kevin Armstrong
Tesla is looking to score thanks to its Super Bowl surge. For the past couple of years, Tesla sales have substantially increased following the big game – despite not advertising. Now, as the king of the EV sector has started social media marketing, it has to get aggressive to cash in on that extra attention.
An Unrivaled Opportunity for Potential Tesla Owners
With any campaign, the talking points must be sent out beforehand. Teslascope, posted on X proof of what it claims is Tesla’s communication to delivery advisors. It states: We heard your feedback that some customers are waiting to place their Model Y order as they anticipate a refresh similar to Model 3. It is important that we communicate transparently that there is no refresh for Model Y launching this year. There is no better time for customers to start driving the world’s best-selling vehicle.
We can now confirm that there is no Model Y refresh planned this year in North America. Right now is the best time to purchase a @Tesla vehicle!
Tesla has communicated the above sentiment to their delivery advisors to share with customers inquiring about the vehicle’s refresh. pic.twitter.com/8DWpogUEdb
— Teslascope (@teslascope) February 11, 2024
Evidently, the company has taken insights from the Highland rollout to heart. When word spread of the imminent Highland release, sales of the previous model dipped significantly. Quashing rumors is a shrewd move, yet the challenge remains: how will Tesla safeguard against the leaks that stripped the Highland launch of its element of surprise?
Incentives and Strategic Price Reductions
Tesla has strategically reduced the prices of the Model Y, signaling an aggressive push to boost sales. For the rest of February 2024, customers can enjoy a $1,000 discount on the Model Y RWD and Long Range models. Tesla has also rolled out enticing incentives, such as free Full Self-Driving transfers, lifetime free Supercharging for early adopters, and additional discounts for early Cybertruck reservation holders.
Tesla investor Gary Black pointed out the potential missed opportunity for Tesla, suggesting that even a single Super Bowl ad could have significantly bolstered consumer interest in the brand and been cheaper than giving a discount. With a $7 million investment for a 30-second spot, Tesla would only need to sell an additional 875 vehicles, assuming a gross profit of $8,000 per car, to cover the ad cost. Black suggests that the resulting surge in consumer interest could far outweigh the immediate expense. In contrast, Tesla’s current approach opts for a short-term sales boost, reducing the Model Y price by $1,000, equating to a $40 million monthly expenditure.
At $7M for a 30 second Super Bowl ad, $TSLA would have to sell 875 incremental cars (@$8k gross profit per car) to justify the cost of the ad. And the follow up interest from TSLA paying for a Super Bowl ad would be huge. Instead $TSLA cuts price by $1,000 per Model Y in the US… https://t.co/ZrqxUpRCcB
— Gary Black (@garyblack00) February 12, 2024
The transparency in Tesla’s communication and its pricing strategy is designed to keep the sales momentum high, especially as competitors showcase their electric offerings through high-profile advertising campaigns. Despite not participating in the advertising blitz of events like the Super Bowl, Tesla remains steadfast in its approach, relying on direct communication and a robust offering of incentives to engage and retain customers.
By Kevin Armstrong
Like all vehicles, Teslas require a little extra attention during the cold winter months. A common query among Tesla owners is the appearance of a blue snowflake icon next to the battery indicator on their vehicle’s touchscreen and in the Tesla app. This icon is not just a quirky design choice; it carries important information about the state of your vehicle’s battery, particularly in cold weather conditions.
What the Blue Snowflake Means
The blue snowflake icon warns that the battery is too cold to access its full power and range capabilities. When this icon is visible, owners might notice a reduction in regenerative braking and acceleration. The vehicle’s range is also reduced and charging may be slower than usual, especially at Superchargers. This is a protective measure by Tesla to prevent damage to the battery under cold conditions. The lithium-ion batteries used in Tesla vehicles, like those in other electric vehicles, are sensitive to temperature extremes. Cold temperatures can significantly impact the battery’s chemical reactions, reducing its ability to store and release energy efficiently.
How Much of the Battery Is Affected
The Tesla app visually represents the battery’s charge level, with the affected portion displayed in blue. By tapping on the battery icon or the charge button in the app, or similarly on the vehicle’s touchscreen, users can jump to the Charging section in settings. Here, the portion of the battery displayed in blue represents the “locked” or unusable part of the battery due to cold temperatures. The extent of this blue section gives you a rough idea of how much of your battery’s capacity is currently restricted.
Range Impact and Restoration
The vehicle’s displayed range already accounts for the portion of the battery that is currently unusable by cold temperatures. This means the actual available range might be more than what is shown. As the battery warms up — either through driving, charging, or preconditioning — the additional range will be unlocked, and the blue snowflake icon will disappear. It’s important to note that the colder the battery, the more range is temporarily inaccessible. Achieving normal operating temperature is crucial to unlocking this additional, temporarily unavailable range. Moreover, a cold battery can also diminish the vehicle’s acceleration performance.
Why It Happens and How to Prevent It
The primary reason for this phenomenon is to safeguard the battery’s integrity in cold weather. To minimize the impact of cold temperatures and prevent the snowflake icon from appearing, Tesla recommends keeping the vehicle plugged in whenever possible and maintaining a charge level above 20% when unplugged. Additionally, storing the vehicle in a garage and keeping it plugged in can help keep the battery from getting too cold. However, seeing the snowflake on colder days is still normal. Preconditioning the vehicle before use, a feature that preheats the battery and cabin can also mitigate the effects of cold weather on the battery.
Preheating enhances comfort and ensures that the battery operates efficiently from the moment you start driving, meaning that not only will you have full access to the vehicle’s power, but also its regenerative abilities and range. This approach, coupled with keeping the vehicle charged and stored in warmer conditions, can significantly reduce the occurrence of the blue snowflake icon, ensuring that your Tesla performs optimally, even in colder climates.
By Not a Tesla App Staff
Tesla Adds Beautiful New 3D Maps in Chinese New Year Update
Tesla recently released a new update in China for the Chinese New Year. The update is version 2023.44.32 and introduces several new features that are debuting in China first. While some of the features may remain exclusive to the Chinese market, we’re hopeful others will be adapted for use outside of China.
One of the biggest additions in the New Year update is the inclusion of new 3D maps. While Tesla relies on Google for a lot of map information that is used in most of the world, in China, Tesla leverages map data from the Chinese tech company Baidu.
The new 3D maps use a more zoomed-in view and include more detail such as the number of lanes on a road, lane markers, speed limit information, and 3D buildings. At the top corner of the display, the driver can switch between the traditional overhead map view or the new 3D format.
The 3D maps mimic the FSD visualizations in a lot of ways. While FSD visualizations are less detailed, they are rendered in real-time and display information such as pedestrians and vehicles, while the 3D maps offer stunning, detailed views of the surrounding roads.
We’re unlikely to see these Baidu-powered maps outside of China, but Google and Apple do offer similar 3D maps in many parts of the world that include lane information, 3D buildings, and more.
Tesla has added a new 3D map view in update 2023.44.32 for China.
Instead of an image-based, overhead map view, these new maps show your vehicle as it moves through a 3D environment that visualizes lanes, buildings, trees and more.
It’s very similar to FSD visualizations… pic.twitter.com/Qke0uP3Wcy
— Not a Tesla App (@NotATeslaApp) January 25, 2024
While the new 3D maps almost look duplicative of the FSD visualizations, they may provide a hint at where Tesla is headed next.
If we look back at the original Cybertruck UI, we see that Tesla was experimenting with blending map data with FSD visualizations. In the prototype UI, Tesla added vehicle visualizations directly onto a 3D map and merged real-time information such as vehicles, pedestrians, and traffic lights with map data. The map data allowed the UI to include detailed views of the roads, 3D buildings and the navigation’ suggested path.
Number of Superchargers
In addition to the new 3D maps, Tesla also added another feature that aims to reduce range anxiety and offer more information about charging.
A module on the screen will now display the number of charging stations available at the next two service areas.
Zone Limit Speed Reminder
In China, there are road sections that have speed limits that are automatically measured. However, instead of determining the…
Read More:Tesla Updates Prices and Talking Points ahead of Super Bowl